It has been said that successful consumer products map to one of the seven deadly sins. Tinder, Instagram, and Netflix represent Lust, Vanity, and Sloth, respectively. Consumer crypto is no different—our products must compete for dominance within a sin in order to gain adoption with mainstream users. New products
We love to say someone got “crypto-pilled” and “fell down the rabbithole”. This isn’t just slang—it’s a fundamental shift in worldview. Ask about the moment crypto “clicked” for someone and you’ll often get an unexpectedly personal story, even rivaling a spiritual experience. I can recall two
When I say "onchain social", I mean "onchain" in the loosest sense. To me, onchain means sufficiently decentralized and therefore available across contexts. This will drive some of you mad, but you'll just have to get over it in the name of broader adoption.
The untold onchain story of the Crypto: The Game S2 finale The finale of Crypto: The Game Season 2, an internet-native reality game, showcased the complex dynamics between players, whales, and the broader crypto community. As the season drew to a close, the game's unique structure, which allowed